Here’s an idea we’re really excited about: the Chroma Storyboard.
The goal here is to capture and communicate the story of the relationship between your theater and a specific patron. When someone calls you, or someone walks up to the box office window, who are they? Have they been coming a long time? Is this their first visit? Did they talk to someone else at length about a question or concern, and if so, what was the gist of that discussion?